1970's

The unity of the NFL and AFL brought the kind of stability that football had yearned for. The master plan was now beginning to take shape. A national audience, a single event to capitalize and beautiful uniform-ity.

The seventies bring back a lot of memories for people. Some good, some bad and in football some miraculous. Arguably, the decade that brought football out of the shadows, the seventies ushered in the foundation of many traditions. Rivalries began and underdogs emerged. The Dolphins were perfect and the Steelers reigned supreme. The Raiders just won baby while the Cowboys became America's team.

A new little detail was beginning to take shape in the football uniform design...colored facemasks and bright colors. San Diego brought out a gold mask, while the Chiefs, Giants and Broncos wore white. Black was introduced by Pittsburgh and New Orleans.

Expansion brought about some of the most colorful combinations in uniform design the NFL has ever seen. Tampa Bay walked down the runway with Orange and Red uniforms while Seattle introduced a beautiful Royal and Green combo. Like the seventies, bright and beautiful were a statement of deliverence. See me hear me was the modus operandi. Some teams tried this on for size while still others stuck with the traditional garb.

Logos varied but for the most part teams visual image held to the plateau of consistency. The most notable uniform trademark of the seventies was the broad striping on jerseys and pants. The Eagles wore a 12 stripe variation while the Giants experimented with a multiple stripe combination in the mid-seventies. San Fransisco extended their pant stripes the longest to date in NFL history.